2nd International Conference on Strategic Innovative Marketing, IC-SIM

Welcome to the official website of the 2nd International Conference on Strategic Innovative Marketing. The conference is to be held at Prague, Czech Republic during September 13-17, 2013. The objective of the conference is twofold: the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. The conference aims to bring together scientists, researchers, practitioners and students, with a special orientation in strategic marketing, who aspire to be ahead of the curve based on the pillars of innovation. It is an excellent opportunity for the advancement of the discipline by promoting strategic research and innovative activities in Marketing. IC-SIM provides a common ground for the exchange of insights on strategic issues in the science of innovation marketing, ensuring significant contributions to this field. Some of the Conference topics are:

• Social media and marketing innovation
• E-marketing and new technologies
• Strategic marketing
• Services and cultural marketing
• International and cross-cultural marketing

• Marketing research and analytics
• Marketing communications
• B2B and B2C marketing
• Consumer behavior
• Advertising and promotion

Keynote speaker

Invited speakers

Registration

Registration is performed either on-line or on-site. Registered delegates will have access to the following services and events:

• access to all technical sessions and to the exhibition area
• username and password for WiFi connection through personal computers or on-site internet access points
• a copy of the conference book of abstracts and a copy of the conference proceedings
• admission to all Conference social events (coffee breaks, lunch breaks, central dinner and excursion)

Registration fees are as follows:

• Early registration (full) before July 12, 2013: 400 €
• Late registration (full): 500 €
• Student registration: 250 €
• Virtual registration: 300 €
• Attendance: 250 €
• Accompany person: 150 €
• Extra paper: 200 € per each extra paper

Venue

The Mother of Towns”, “The Golden City“, or “The City of a Hundred Spires“, these are just a few of the many attributes that the Czech metropolis nestling above the river Vltava has earned for itself. Prague as a major destination of visitors arriving in the Czech Republic, with its appeal of architectural monuments of all styles, the traditional hospitality of its people and the excellent beer served by Czech pubs, as well as the remarkable mix of Czech, German and Jewish cultures, is considered one of the most beautiful cities, and not just in Europe.

The Conference will be held at the Conference Center of the Orea Hotel Pyramida 4*. The hotel is situated by Hradčany and Strahov, within walking distance from the Prague Castle, Loreta, Strahov monastery and the Lesser Town. The Conference Center of the Hotel Pyramida offers ten fully air-conditioned conference rooms. Together they can accommodate up to 1100 people and cover 1200 m2; with additional exhibition space of 800 m2.

Important dates

• Tuesday, 01 Jan 2013: Opens the on-line registration system
• Tuesday, 01 Jan 2013: Opens the on-line abstract submission system
• Friday, 05 Jul 2013: The on-line abstract submission system closes and no more abstracts can be submitted
• Friday, 12 Jul 2013: Authors are notified about the acceptance of their submission(s)
• Friday, 12 Jul 2013: Early registration fees are applicable until this date
• Friday, 12 Jul 2013: Special accommodation prices can be obtained until this date
• Wednesday, 31 Jul 2013: Accepted Conference papers can be uploaded to the system
• Friday, 30 Aug 2013: Submitted Conference papers review process terminates and copyright transfer forms are requested from the authors
• Friday, 13 Sep 2013: Conference beginning

IC-SIM History

The 1st Conference on Marketing and Management Sciences (IC-MMS) was held at Athens, Greece during 23-25 May, 2008. IC-MMS received a great number of papers, from which only 120 were accepted and published in Imperial College Press. All papers accepted for presentation went through a double blind review process. Several symposia were developed in recognized conferences worldwide. These actions resulted in a wealth of scientific publications in some of the most famous publication houses (Trans Tech Publications, Emerald, Elsevier). This rapid development gave the impetus for the organization of a scientific conference, with a special focus in the field of Marketing. IC-SIM 2013 has been developed in order to serve one purpose: to cover the gap between theory and practice, by laying emphasis on the strategic approach of Marketing and Management issues.