7th International Conference on Strategic Innovative Marketing

October 1-4, 2018
Kos island, Greece

Welcome to the official website of the International Conference on Strategic Innovative Marketing. The conference is to be held at Kos island, Greece during October 1-4, 2018. The conference aims to bring together scientists, researchers, practitioners and students, with a special orientation in strategic marketing, who aspire to be ahead of the curve based on the pillars of innovation. It is an excellent opportunity for the advancement of the discipline by promoting strategic research and innovative activities in Marketing. IC-SIM provides a common ground for the exchange of insights on strategic issues in the science of innovation marketing, ensuring significant contributions to this field..

All Conference related actions (submission, registration etc) are performed on-line by creating an account. After that, authors can login and have access to a number of tools for submitting a paper, proposing for a workshop, registering, send requests, manage their reviews etc.

Invited speakers
Conference Sections
Parallel workshops

  • Reconsidering the Role of Place in Marketing
  • 7th Symposium on Management Challenges (IANOS): Crisis Kills or Links?
  • Marketing & Consumer Perceptions
  • Tourism Competitiveness, conceptualization, meaning and measurement
  • Marketing communications in online communities
  • Market Acceptance
  • User Generated Content and Marketing
  • Strategic Options to Achieve Cost-Effective Service Excellence
  • Keynote And Invited Talks
  • Green Marketing

Details about Conference Sections can be found here.

Important dates

  • Abstract submission: Wednesday, 18 July 2018
  • Abstract acceptance: Wednesday, 01 August 2018
  • Early registration: Monday, 30 July 2018
  • Accommodation: Wednesday, 29 August 2018
  • Paper submission: Thursday, 30 August 2018
  • Paper acceptance: Saturday, 15 September 2018

Details about deadlines can be found here.


All papers submitted to the IC-SIM will pass a two-stage single-blinded peer review process. Accepted papers will be published in Springer Proceedings in Business and Economics.

Best papers will be published in a Special Issue at International Journal of Strategic Innovative Marketing.

Details about the proceedings and special issue journals can be found here.

VISA for Greece

Visas are not required by European citizens from countries that are part of the Schengen Area. Citizens coming from countries that have not yet joined Schengen Area may require a visa to enter Greece. The E.U. visitors from these countries can acquire further information from the Hellenic Embassies or Consulates in their countries, or from their travel agencies. Before visiting Greece, please consult the detailed information on the Ministry of Foreign Affairs' website and find out whether you require a Visa.

Details about this service can be found here.


More downloads (like certifications, invoices etc) are available in the author's area


Registration is performed either on-line or on-site. Registered delegates will have access to all technical sessions and to the exhibition area, free access to WiFi connection, free access to the conference proceedings, admission to all coffee and lunch breaks and admission to all after-session parties including the central dinner (except for student registration).
Registration fees can be paid on-line, by bank transfer or on site.

Information about registration can be found here.


Some of the main topics of the IC-SIM are:

  • Marketing of Innovation
  • Mobile Marketing
  • Social Media Marketing
  • Innovations in online Marketing/li>
  • Facebook marketing strategies etc

A detailed list of Conference topics are listed here.

Kos skyline

The 7th IC-SIM will be held at the KICC Conference Center and at the Kipriotis Village Resort at beautifull island of Kos.

Information about the venue, directions and details about Kos island and Greece can be found here.

IC SIM Statistics
IC SIM Statistics

Since 2012, where the first IC-SIM was held, more than 1200 authors have been registered from over 65 countries.