Conference submissions

UTILIZING THE BUSINESS POTENTIAL OF THE SOCIAL MEDIA IN CREATING CUSTOMER CAPITAL ON THE BREWING MARKET IN POLAND.

Wiesława Caputa1

1WYŻSZA SZKOŁA BANKOWA W POZNANIU, SCENTIFIC iNSTITUTE OF FINANCE AND ACCOUTING IN CHORZÓW, Poland

Abstract

The competitive advantage of enterprises is based on knowledge resources. In the "flat world", in which the main driving forces become, among others: computer and Internet development, information flowing in real time or outsourcing, building the aforementioned resources more and more often grounds on the abilities and competences of the external entities, and even of the whole communities. They, thanks to the development of the social media, more and more often, or even only function, in the cyberspace. The key objective of the article is to indicate the place and importance of the social media in creating customer capital. Based on own research, carried out on the brewing market in Poland in the years 2011 -2017, and on industry analyses and statistical data, it was shown that the enterprises use the social media to a limited extent in creating customer capital. Although the tendency to use them is growing, these media are still used most often as the tools enabling the acquisition and transmission of information about the company and its products, as well as the acquisition of ideas for the slogans serving for the advertising campaigns.


Corporate reputation and companies’ assessment on the capital market

Tomasz Nawrocki1 , Danuta Szwajca2

1Silesian University of Technology, Faculty of Organization and Management, Poland
2Silesian University of Technology, Faculty of Organization and Management, Poland

Abstract

The importance of reputation in achieving competitive advantage and creating the company’s value is noticed by both, theorists and practitioners of management. However, the relationship between the level of corporate reputation and companies investment characteristics, which determine theirs investment attractiveness, still has not been systematically and comprehensively verified. The variety of already used methods for assessing and measuring corporate reputation makes that the results are not quite reliable and cannot be used for inter-, cross-sectorial, and over time comparisons as well as makes it difficult, or even impossible, to examine the relevant relationship between reputation and market value or investment risk of different entities. Therefore, the main purpose of the paper is an attempt to answer the question what is the relationship between the assessment of companies by the capital market, based on price multipliers, and their reputation obtained using an original method, based on information reported by companies and the methodology of fuzzy sets. The research was performed on the Polish bank companies listed on the Warsaw Stock Exchange in the years 2007-2018.


Emotional Intelligence and Mentoring Receipt in Hotel Organizations.

Trifon Vasilagos1

1Business administration , University of Patras, Greece

Abstract

Emotional Intelligence is one of the most crucial issues of the contemporary organizational behavior thinking. It is obvious that theorists and academics, as well as practitioners and managers emphasize its importance. In the same vein, mentoring and human resources development are integral to twenty-first century management but, despite a growing literature, mentoring remains a highly interesting field of research. Mentoring is a developmental relationship between a more experienced person (mentor) and a less experienced person (protégé), which involves close interpersonal interactions and mentor provides a variety of career-related and socioemotional functions for the protégé (Kram, 1985). Employees like to learn and train in new skills meeting the challenges if they perceive the prospect of personal development and career success (Allen et al., 2004). Mentor’s emotional stability and extraversion are related positively to learning results and mentoring receipt for the protégé (Bozionelos et al., 2014). Experience, express and share emotions can influence the initiation and development of mentoring relationships. Intrapersonal, interpersonal and socially relevant abilities are many of the features originally defined in the conceptualization of emotional intelligence (Goleman, 1995; Rahim et al., 2002). The primary objective of this study is to investigate the relationships between emotional intelligence competencies and mentoring receipt with focus on supervisor-subordinate mentoring relationship in four and five star hotel organizations. Participants were 250 employees representing 108 Greek hotel organizations. Two hundred twenty nine (91.6%) participants were working as managers at all levels and functions (human resources, sales, marketing, operations, accounting, catering, reception). In terms of gender and age, sample is comprised by one hundred thirty six (54.4 %) female and one hundred fourteen (45.6%) of the participants were twenty nine (29) to thirty eight (38) years old, All respondents had completed undergraduate studies, mainly in business administration, tourism management, economics and marketing. Data were collected by means of structured questionnaire. Mentoring receipt was assessed by subordinates’ response to 7 items from Dreher and Ash (1990). Supervisor’s emotional intelligence competencies (self-awareness, self -regulation, empathy, social skills, motivation) were measured with 30 items based on EQI (Rahim et al., 2006). Data analysis proceeded in two stages using SPSS, factor analysis and multiple regression analysis. Results indicate that social skills and self-awareness are positively associated with mentoring receipt in hotel organizations. Hotel managers with the ability to deal with problems without demeaning their subordinates, to not allow negative feelings to inhibit collaboration, to handle conflicts with tact and diplomacy serve as a role model for their subordinates since mentoring received reflects learning outcomes, personal development and career success. Moreover, supervisors who are aware of their emotions and the effects of their feelings on hotel employees are also in a position to meet subordinates’ emotional and social needs implementing greater amounts of mentoring receipt.